Proptch swaps equity for air time via £7.5m Channel 4 deal

Online homebuying platform, OneDome, has announced a £7.5 million media-for-equity partnership with Channel 4 Ventures, marking a major step in the firm’s national expansion strategy.

Under the agreement, Channel 4 Ventures – the broadcaster’s venture investment arm – will invest £5 million, with a further £2.5 million to follow if performance milestones are met.

The funding will be used in 2026 to launch a large-scale national TV campaign promoting OneDome’s HomeBuyer Service, an all-inclusive home-buying package combining mortgage, conveyancing and transaction management in one fixed-price offering.

The partnership aims to increase public awareness of OneDome’s digital homebuying model and fuel a major broker recruitment drive, as the firm prepares to onboard up to 500 self-employed brokers and growth-focused firms to handle anticipated lead volumes.

Becoming a national brand

OneDome Founder and CEO Babek Ismayil said: “Our upcoming national campaign will raise awareness of the HomeBuyer Service and drive unprecedented demand.

“We’re looking for experienced, ambitious brokers and business owners who want to be part of what’s becoming a national brand – one promoting a better home-buying and mortgage journey on national TV with a multi-million-pound marketing budget.”

The firm is also rolling out OneDome Remo, a new fixed-price remortgage solution combining mortgage advice and conveyancing.

Vinay Solanki, Head of Channel 4 Ventures, added: “This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us… OneDome is tackling one of the toughest and most important consumer challenges – making the home buying journey simpler, faster and more transparent.

“It is already one of the fastest growing scale ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions…Their vision and execution are impressive, and we look forward to supporting them as they continue to innovate, expand and make home ownership more accessible for millions of people.”

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Author: Gemma